Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Topics include: Color Texture Rhythm and balance Hierarchy Layers Grids and much more! The new revised edition features new chapters on: Visualizing data Typography Modes of representation Gestalt principles. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition.
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